The AFA has officially parted ways with Lexar, sparking excitement as the countdown to the FIFA World Cup 2026 intensifies. This bold decision underscores the federation’s dedication to partnering with brands that genuinely align with its vision for the tournament
Liverpool FC is excited to announce the extension of its multi-year partnership with The Coca-Cola Company. Together, they’re ready to take fan experiences to new heights and champion meaningful community initiatives, highlighting a strong commitment to shared values and ongoing growth
E.ON Energy is excited to deepen its partnership with Nottingham Forest for the 2025/26 season. This dynamic collaboration will power up the club’s sustainability efforts, energizing the Reds both on and off the pitch as they strive for new triumphs in the seasons to come
In an exhilarating new partnership, STANLEY 1913 and Paris Saint-Germain unite to blend culture, lifestyle, and athletic excellence in a groundbreaking way. This vibrant multi-year collaboration promises to transform fan engagement and elevate the sports merchandise experience to electrifying new levels
Trimble is thrilled to join forces with Liverpool Football Club as their official global partner, introducing cutting-edge technology to elevate operational efficiency. This dynamic collaboration promises to ignite innovation both on the pitch and behind the scenes, creating amazing experiences for fans and stakeholders worldwide
Liverpool FC and Coca-Cola are excited to announce the extension of their partnership, continuing a dynamic collaboration that brings fans closer to the heart of the action while powering meaningful community initiatives. This thrilling renewal sets the stage for bold, innovative campaigns that deepen the connection between this iconic club and the world’s leading beverage brand
Canon Medical Systems is excited to announce the expansion of its partnership with Manchester United, strengthening its commitment to transforming sports medicine and enhancing player health. This dynamic collaboration will leverage state-of-the-art imaging technology to elevate athletic performance to unprecedented heights
WWE and Paris Saint-Germain have teamed up in an electrifying long-term partnership, merging the excitement of sports entertainment with the passion of football. This dynamic collaboration promises to elevate global visibility and ignite fan engagement for both giants, bringing fans innovative cross-promotional experiences like never before
Don Julio Tequila has joined forces with FIFA for an exhilarating World Cup collaboration, showcased in the latest edition of Little Black Book (LBB). This dynamic partnership blends the craftsmanship of premium tequila with the thrilling spirit of football, igniting a shared passion that brings fans worldwide together like never before
UPS is excited to launch a thrilling new partnership with Liverpool Football Club as their official logistics partner. This powerful collaboration promises to transform logistics and drive forward sustainability efforts, highlighting both brands’ commitment to innovation and creating a lasting positive impact in the community
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