BritBox International Appoints New Marketing Chief and Secures North American Rights for UK Drama ‘The Inheritance
EXCLUSIVE: BritBox International has appointed Diana Pessin as its new Chief Marketing Officer, just as it secures exciting U.S. and Canada distribution deals for the hit UK drama The Inheritance. Since joining the BBC Studios-owned best-of-British streamer in April 2023 from her consultancy NextPhase Advisors as SVP, Global Marketing, Pessin has quickly risen through the ranks