EUROs - Foot

ITV Scores Big as Scottish Fans Tune In for Record-Breaking Euros Defeat

Miles CooperJune 18, 202407 views

The European Football Cup tournament has kicked off with a bang – at least for broadcasters! Friday evening’s thrilling opener between host nation Germany and Scotland captivated an average of 5.8 million viewers, soaring to a peak audience of 9.8 million. The UK’s top two broadcasters, ITV and BBC, are splitting the spoils of the…

What Hospitality Can Learn from the Thrills of the Euros

Miles CooperJune 8, 2024021 views

Football and hospitality share more than you might think. For one, they’re everywhere. No matter where you find yourself on the globe, chances are someone nearby is kicking a football (yes, soccer!); just as you’re never far from a hotel, hostel, or long-stay accommodation