As the countdown to the 2028 Olympics continues, USA Football is implementing several strategic initiatives designed to promote flag football as a mainstream sport. Through events like the Summer Series in Los Angeles, the organization is focused on enhancing visibility and accessibility to the game. Aimed at youth and families, these events not only introduce the sport but also foster community engagement by involving local schools and youth sports organizations. By actively promoting inclusive participation and providing certified coaching clinics, USA Football is laying the groundwork for a robust flag football culture that will resonate across the nation.

To amplify the momentum, USA Football is collaborating with various stakeholders to create a more cohesive flag football ecosystem. Key initiatives include:

  • Grassroots Programs: Implementing flag football leagues in schools across diverse regions.
  • Player Development: Hosting workshops focusing on fundamentals and sportsmanship.
  • Media Campaigns: Increasing brand awareness through social media and local news coverage.
  • Showcase Tournaments: Organizing competitive events that spotlight top talent and create a pathway to national recognition.
Initiative Objective Timeline
Grassroots Programs Expand youth leagues 2024-2028
Player Development Enhance skills and sportsmanship Ongoing
Media Campaigns Increase visibility 2023-2028
Showcase Tournaments Identify top talent Annual events