Tuesday, July 9, 2024
Reading Time: 2 minutes 
Hilton, a global leader in hospitality, has announced a new partnership with the Argentine professional football club Atlético River Plate. This collaboration designates Hilton as the preferred hospitality partner for the River Plate team during their travels, offering exclusive experiences to the dedicated fans of both organizations.
Sports hold a significant place in global culture, and this partnership will provide River Plate’s loyal members and Hilton’s over 190 million Hilton Honors members with unique opportunities. As River Plate’s team embarks on various journeys, from training sessions to high-stakes competitions, Hilton’s extensive hotel portfolio, spanning 126 countries and territories, will serve as their preferred home away from home. The players and coaches will benefit from Hilton’s renowned hospitality and reliable service, ensuring a comfortable stay ahead of crucial matches.
Hilton’s high-profile partnerships in the music, sports, and entertainment industries are further enhanced by this collaboration. Hilton Honors members will gain access to a curated selection of exclusive experiences through the Hilton Honors Experiences Platform, beginning with the team’s pre-season tour and continuing throughout the year. Additionally, River Plate loyalty members who join Hilton Honors will receive special offers, enhancing their stays whether near a stadium, traveling for work, or enjoying one of Hilton’s exceptional properties across Latin America and beyond.
“Sports often serve as one of the greatest platforms in driving a culture that brings people together from around the world with a shared passion for the game, much like the passion we see in those who share a love for travel,” said Jorge Giannattasio, senior vice president and head of operations, Caribbean and Latin America, Hilton. “We are excited to partner with Club Atlético River Plate and further the connection between sports and travel by creating unique hospitality experiences for River Plate’s fans and exciting football memories for Hilton Honors members.”
“Club Atlético River Plate is proud to have reached this strategic alliance with Hilton, a leading hospitality company around the world whose hotels will now be the preferred accommodation for our professional staff,” said Jorge Brito, president of Club Atlético River Plate. “This agreement is also very important for our entire organization because it creates the opportunity for our members to enjoy unique experiences within Hilton’s loyalty program, connecting the sports industry with the travel industry in a very positive way.”
