BritBox International Appoints New Marketing Chief and Secures North American Rights for UK Drama ‘The Inheritance

EXCLUSIVE: BritBox International has named Diana Pessin as its Chief Marketing Officer, while striking U.S. and Canada deals for UK drama The Inheritance. Pessin joined the BBC Studios-owned best-of-British streamer in April 2023 from her consultancy NextPhase Advisors as SVP, Global Marketing and has now been upped…
Source : Deadline